It was satisfying to see my images on billboards along Sepulveda Boulevard in Los Angeles recently. The photos were part of an advertising campaign I shot for a new, LA-based clothing company called Bona Fide Clothing and Lifestyle Apparel. The shoot took place over two days in the downtown Arts District and at my home base, 1320 Studios in Venice. I had a great time working with the kids and young adults who modeled for the shoot. It was also great working with a new company whose aim is to not only be profitable, but also incorporates charitable giving into its business model — what the company refers to as “Conscious Commerce” — where a percentage of all sales goes to charitable causes in the community. Work is already underway for the company’s next campaign and I’m looking forward to being a part of it again.
