Liz Davidson for the cover of Financial Advisor Magazine

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Financial Advisor Magazine Cover Los Angeles Photographer

Editorial Magazine portrait
Editorial Magazine portrait

Editorial Business Portrait El Segundo

In December I photographed financial planning expert Liz Davidson at her business Financial Finesse in El Segundo for the cover of Financial Advisor magazine. The editor had requested a mix of environmental portraits and portraits against a backdrop so there would be options for both the cover image and the inside pages. When we arrived we found a great rooftop waiting for us and decided to set up there for our backdrop shot and one of the environmental shots. For the backdrop we taped paper to the wall to maximize the shooting space, which was in a small shaded sitting area where the sun wouldn’t be a factor. We also planned an additional setup that was an easy pivot from the first one that used the slate grey lineup of the building’s offices, which provided a nice clean backdrop and an appealing architectural element. From there we moved the shoot inside to the second floor loft where shot her in the common space of the office before moving to a nearby open-air conference room for a final shot using natural light. Liz was high energy and a great sport throughout and her team was very helpful making sure we had everything we needed for a successful shoot. Financial Finesse, which she founded in 1999, is a business specializing in helping other businesses educate their employees to ensure their financial well being. You can read more about Liz and her business on the Financial Advisor website.

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