It was exciting to see work published from a large campaign I shot last year for Lively Direct in stores of parent company Best Buy! This image is being used as point of sale art at all locations nationwide, while several other images featuring their Lively and Jitterbug brand phones have also been used online. This was part of a large, three-day production shot in LA and Santa Barbara that kicked off a busy 2022. It was a great project for me as it combined my strong suits – realistic lifestyle imagery and portraiture. This particular image was extremely important to the client so I’m thrilled to see it displayed so well. It was a wild three days and a huge amount of work went into making it happen, but so much fun! A huge thanks to everyone involved, especially Lively, Davis Elen and the amazing Bold Poppy for her production expertise and tirelessness.
David Zentz is a commercial and corporate photographer based in Los Angeles