Last month I visited the LA offices of the London-based e-commerce company Farfetch to photograph a behind-the-scenes look at its operation. If you’re not familiar (I wasn’t, but my wife definitely was), the company is an online marketplace that sells on behalf of high-end fashion boutiques around the world. They don’t stock the items themselves, but list them on their site and then take a cut of sales. In order to properly list each item on their site, the boutiques must send in one of each item they want to sell, which the team at Farfetch then catalogues, styles and photographs before sending back to them. On average they list around 1,000 new items each week. If you’ve ever done product photography, you can imagine the amount of time this must take! You can read more about the process by checking out the article here. For more photos from the day continue reading below.
